Become an advertising sponsor on our shows!


John Pyka Productions has found success in a niche market by creating live and digital entertainment for audiences in the “geek culture” community. The biggest reason to partner with a popular content producer like John Pyka Productions is a simple truth that is very visible: Geek is “in.”

As recently highlighted by the staggering $20+ billion box office success of movies like Endgame, Rise of Skywalker, and the wild popularity of TV shows like The Mandalorian, Stranger Things and WandaVision, fans of genre fare are hardly limited to a specific age group or class. Fandom reaches into every age, income, and racial spectrum. Getting in touch with fans directly through the entertainment they consume is a key opportunity for an impression beyond the next video rental or publication purchase, transcending into cars, homes, business services and beyond.

With the television and film market dominated by genre fare ranging from horror to fantasy, science fiction to comic books, the undeniable reality is that the geeks have inherited the earth. It is a culture that deeply values the social connections and community events which bring them together for deeper exploration of the subjects they hold dear. This segment is highly influenced by the “buzz” within their circles, regarding choices of any kind: food and drink, technology, vehicles, home goods and more.

There is a core value of fan community support which carries a lot of weight within “geek circles.” Those businesses and groups who support them tend to become “a part of the tribe,” and are remembered when otherwise mundane consumer choices are presented. Whether a small independent operation, or a national corporation, participation in “geek culture” event entertainment makes an impact in penetration across this consumer group.

Founded by 30-year entertainer and broadcaster John B. Pyka, John Pyka Productions produces cross-platform live shows and digital media through the Back of the Cereal Box network, which includes the shows; Back of the Cereal Box, Cryptid Crunch, Back Issue Breakfast Club, Big Bowl of Boardgames, New Comics, YUM! and I-Scream Queens, seen and heard on YouTube, Facebook Watch, Instagram, Apple Podcasts, Spotify, and iHeart Radio. Our base monthly reach is over 84,000 unique impressions with a goal to increase that reach to over 100,000 per month by Q4 2021. Our audience demographic is made up of people age 25 - 49 interested in movies, sci-fi, fantasy, gaming and comic book pop culture.

We are currently seeking advertising partners to sponsor John Pyka Productions' Back of the Cereal Box brand, and to reach one of the largest consumer demographics available. In addition, your support of Back of the Cereal Box comes with a bonus: you’re supporting our social mission of arts education and promotion in and to schools and community/civic groups and organizations.

Sponsorship of the Back of the Cereal Box broadcasts can include:

  • 30 second pre-roll and 60 second mid-roll ads produced by the podcast team and featuring the hosts of the show(s) reading the personalized ad as a personal endorsement – The most powerful advertising!

  • Representatives of your brand can appear on the show(s) to engage with our audience and connect your brand to real people.

  • Social Media promotion to our 84,000 followers across multiple social media accounts and channels.

  • Promotion via our e-mail list of approximately 3,000 people.

Network sponsorship also has Value added opportunities:

  • Convention Exhibitor Booth – The cast(s) of Back of the Cereal Box attend geek culture trade shows and conventions through the year as exhibiting guests, as value added the sponsor’s logo is added to the backdrop of the exhibitor booth for the duration of the event. PLUS feature your product or service in our booth!

  • Workshop/Lecture/Panels – Many conventions will book cast members of Back of the Cereal Box to present workshops or appear as a lecturer or panelist; the company logo is printed prominently on the stand-up banner on display during the events. Sponsors are also recognized by name during these value-added events.

  • Evergreen Advertising - Your pre-roll ads live on forever on the Back of the Cereal Box podcasts across all platforms.

  • Viral Advertising Your logo will be seen in every photo shared from our photo booth or lobby on social media – Twitter/Instagram. Pinterest/Facebook. Unlimited impressions!


John Pyka Productions doesn’t just produce great entertainment, we also are committed to the promotion and advocacy of arts and arts education in schools. John Pyka’s personal story is a powerful example of how art and music can impact lives. Through art and music, he was able to overcome bullying and social anxiety to become not only a successful entertainer and speaker, but a successful entrepreneur. Every travel date or convention appearance is coupled with a middle or high school community visit to allow John to share his story with students, teachers and parents and to advocate the support of arts and arts education in public schools.

Your sponsorship not only exposes your product or service to a large commercial demographic, but it also supports this social mission of John Pyka Productions and the Back of the Cereal Box Podcast Network!

For a complete advertising media kit contact us today!

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